![]() This is an exciting area in psychology, which has been extensively researched. It can therefore be a complete overhaul of the self or a necessary adjustment. This is a familiar concept in management and is influenced by the roles we occupy, the norms in the social context, individual values, how we think they are currently perceived, our self-concepts, and lastly, our desired and undesired selves. It becomes necessary when our public images can influence the attainment of desired goals for which impressions are valuable and relevant. This can either be conscious or subconscious. In as much as we cannot create people’s perceptions, we can influence how they see us and what they think of us. ![]() Example: An employee delivers a message to his manager and looks him straight in the eye and has a sincere expression on his face.Also known as self-presentation, it involves the processes by which we control how others perceive us. There is agreement between the target’s verbal and nonverbal behaviors. Being Consistent: The target’s beliefs and behaviors are consistent.Example: An employee compliments his manager on her excellent handling of a troublesome employee. This tactic works best when flattery is not extreme and when it involves a dimension important to the perceiver. Appreciating or Flattering Others: The target compliments the perceiver.Example: An employee stays late every night even if he has completed all of his assignments because staying late is one of the norms of his organization. Conforming to Situational Norms: The target follows agreed-upon rules for behavior in the organization.Example: An employee reminds his manager about his past accomplishments and associates with co-workers who are evaluated highly. Self-Promotion: The target tries to present her/himself in as positive a light as possible.Example: An employee tries to imitate his manager’s behavior by being modest and soft-spoken because his manager is modest and soft-spoken. Behavioral Matching: The target of perception matches his/her behavior to that of the perceiver.And all front region roles can be sustained by keeping the audience out of the back region. ![]() Goffman believes that all our roles depend on the back region of an individual. Backstage is thus a space for rest and "letting down one's guard", but also a space where one prepares oneself for frontstage performances. Backstage we are simultaneously safer and more vulnerable: It is here we change our mental, physical and moral "underwear". In this territory people don’t want or expect to be judged regarding their fixed function in the society. An informal more relaxed and private zone of each individual.
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