Users can also comment on posts or share them with their followers. On Weibo, users can follow celebrities, brands or other users who share content that interests them. It allows users to share content, including images, videos and text posts, and it’s the go-to platform for staying on top of trends and news. Weibo is a microblogging platform like Twitter. Like most social media platforms in China, WeChat offers paid advertising options, including banner ads and Moments Ads, which are shown in users’ Moments feed (WeChat’s Facebook-like feed). You can leverage these influencers’ large followings by partnering with them to spread your message. In China, influencers are called Key Opinion Leaders (KOL). Influencer marketingĪs with most Chinese social media sites, influencers play a significant role on WeChat. They’re perfect for quizzes, competitions, voting and games to promote your brand. These are mini-websites that are very simple in their functionality. For example, you can create a gamified contest to promote your brand and/or create an app that lets users purchase your products directly. You can create your own branded mini-programs based on what you want to accomplish. These are sub-apps within the WeChat ecosystem, the most popular being games. Setting up an account is necessary if you want to take full advantage of WeChat’s marketing tools. Your official WeChat account is where you build followers, connect with your audience and deliver your content. Here are the top methods: WeChat official account WeChat marketingīrands selling in China have a variety of ways to market and sell their products using WeChat. This feature significantly expands the app’s functionality and makes it especially useful for brands selling products in China. It seamlessly integrates with the parent company Tencent’s WeChat Pay, one of the country’s top two online payments services (kind of like PayPal, but easier), allowing users to make in-app purchases, shop online and transfer money between friends. You can even use it to make reservations at local restaurants and book appointments at your local hair salon. The platform combines social media, mobile payments, gaming and much more into one platform with features like voice messages, video calls and group chats. That’s because it has such a broad set of features that it really has no equal anywhere in the world. Tencent’s WeChat started as a messaging app in 2011, but it has since expanded to the point that it can now be considered a ‘super app’. That’s why we’ve put together this handy guide describing the top 5 Chinese social media platforms and explaining how you can use each to generate brand awareness and sell your products in this rapidly growing market The top 5 social media platforms in China WeChat But with platforms like Facebook, Instagram and Twitter banned in China, it’s essential to learn about the Chinese platforms that have emerged in their place if you want to reach today’s Chinese shoppers. In today’s social-media-driven world, brands must be present on the platforms where their target audience spends time.
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